Regulation
writes your
deadline for you.
For accounting, tax, M&A and ESG advisory boutiques, where the client decides not when you call but when a date approaches.
- market
- Hungary
- company size
- 8-50 people
- the trigger
- deadlines and change
- live in
- 30 days
In your market
the calendar decides.
Advisory is rarely an impulse purchase. The decision happens when something forces it: a compliance deadline approaches, regulation changes, ownership changes, or they've simply outgrown their current accountant.
That's good news, because those moments are predictable. The bad news is everyone else can see them too - and whoever speaks two weeks earlier takes the engagement. It isn't the best argument that wins, it's the earliest.
The engagement isn't decided when you present. It's decided when somebody first comes to mind - and it's worth being that somebody.
It doesn't grind lists.
It hunts deadlines.
The machine watches for a clock starting somewhere: a statutory obligation, a size threshold crossed, a change of owner or of leadership.
compliance deadline
ESG, CSRD, sustainability reporting. A dated obligation with no way around it.
size threshold crossed
They crossed a headcount or revenue line that brings new obligations with it.
change of ownership
A new owner or investor almost always brings an audit, due diligence and a new adviser.
fresh funding
Funding is followed by proper reporting and tighter financial discipline. That takes an outside hand.
rapid growth
A company that doubles in a year has outgrown its old bookkeeping arrangement.
expanding abroad
A new country means new tax rules. An outside specialist is close to certain here.
↳ these are examples - your machine gets tuned to the specialism where you're strongest
Thirty days,
step by step.
↯This is a scenario, not a case study from an existing client. We are looking for our first client now - the moment there are measured results, they go here instead of an invented number.
We pick the strongest forcing function.
Not every service you offer has a date behind it. We find the one where the client is driven by a deadline - that becomes the way in, and the rest you sell afterwards.
Your GTM knowledge base gets built.
The typical objection, the cost of delay, where you beat the large firms, and what you answer to “we already have an accountant”. That's what the machine works from.
The machine goes live.
It finds the companies the obligation applies to and writes to them about what's coming and how long they have. It doesn't send your service list.
Sharper every month.
It becomes clear which forcing function and which opening gets replies, and the machine weights toward it. You're ready for the next deadline wave.
Hi Katalin,
Based on last year's headcount and revenue, you fall into the next reporting wave.
Most companies underestimate the data collection: writing the report isn't the long part, gathering what's missing is.
Do you have 20 minutes this week? I'll tell you what we look at first.
Three things,
with dates attached.
We don't promise engagement counts - we don't control them. What we promise depends on us, and it carries a date.
The GTM knowledge base
Everything worth knowing about your buyers, your arguments and your market - written down, structured, on your own infrastructure. It stays yours.
The live machine
A system that finds, researches, writes, sends and follows up. On your domains, into your CRM. Not software you rent - an engine you own.
The learning loop
What got replies, what didn't, what we changed. One page, with numbers. Not a dashboard login - a readable answer to what is happening.
What an adviser
usually asks.
“This is a trust business, not cold email.”
True, and the engagement is still decided in the meeting. The machine doesn't close for you - it gets you to the point where there is a meeting. You build the trust, we open the door.
“Our clients come from referrals.”
And that stays your best channel. But referrals can't be turned up when you need them. The machine covers the months when none arrive.
“What if the replies aren't from our specialism?”
Then the targeting is wrong and we fix it. That's what the monthly loop is for: the machine learns which company size and which forcing function is worth approaching, and drops the rest.
“Who actually does the work?”
The two of us. No account manager, no junior we hand it off to. The person on your first call is the person building the system.
If it doesn't bring clients,
it doesn't cost much.
The most common objection isn't “I don't believe it.” It's “what if it doesn't pay off?”. So it's built like this:
Most of the money is a success fee.
A low monthly retainer, with the larger part due when you win a client. The setup fee covers building the machine - not a deposit against results.
Do the math, don't take our word.
Take the annual value of a typical engagement and divide by the monthly retainer. In advisory, one new recurring engagement usually covers the year.
Built once, runs long.
The machine keeps running past six months without a rebuild. The setup fee spreads across that whole period, not one month.
If it doesn't add up against your numbers, we'll tell you that too.
We'll say so on the first call if we're not a fit. Cheaper to hear it now than in six months.
Let's run it
against your numbers.
Thirty minutes, free. We look at which of your services has a real deadline behind it, and how many companies that applies to right now. If it isn't worth it, we'll say so - and you keep the findings.