The product is done.
Customer acquisition
is still you.
For B2B SaaS companies where new customers still depend on whether the founder's evenings have room left.
- market
- Hungary
- company size
- 11-50 people
- sells to
- other companies
- live in
- 30 days
You're not doing it wrong.
There is simply nobody to do it.
source: our own measurement of the Hungarian software market, 2026. LinkedIn 11-50 band, n=339.
of Hungarian software companies have zero people in sales
have an identifiable sales lead in the 11-50 headcount band
The product works. You have a handful of good customers, referrals come in, and you are still the best person in the building on a demo. But new customers get won exactly the way they did in year one: you, in the evening, between two engineering calls.
This is not an organisational failure. We measured the Hungarian software market: 83% of companies have nobody at all in sales. That is the default state, not the exception - which is also why hiring a sales lead doesn't fix it. By the time they'd ramp, half a year and a year's salary are gone.
You are not missing a person. You are missing a machine that works while you build the product.
It doesn't grind lists.
It hunts signals.
Cold lists are the old game: a thousand names, one template, three replies. The machine works the other way round - it watches for the moment something happens at a company that makes it worth speaking up. And only then does it write.
open position
They're hiring for a role your product answers. The problem is provably burning - and there's already budget against it.
fresh funding
An announced investment: money to spend, and pressure to grow fast.
rapid growth
The team grew fast in months. This is when processes outgrow spreadsheets - and when companies buy systems.
leadership change
A new leader in the exact area your product serves. In the first hundred days, everything that brings results gets a hearing.
stack change
They swapped something in their stack. The precise area your product fits is in motion.
expansion
A new market, a new office, a website switched to English. Companies that grow need everything that can keep up.
↳ these are examples - in the first two weeks your machine gets tuned to your own market's signals
Thirty days,
step by step.
↯This is a scenario, not a case study from an existing client. We are looking for our first client now - the moment there are measured results, they go here instead of an invented number.
We work out who you actually sell to.
Not the persona doc - your last ten won deals. That's where it shows which company type you close twice as fast. They become the crosshair.
Your GTM knowledge base gets built.
We write down what today only you know: who your buyers are, what hurts them, what they bite on, what you answer to the usual objections. The machine works from it every day - and it stays yours even if you fire us tomorrow.
The machine goes live.
It finds the companies where there's a reason to speak up right now. It reads up. It writes an email that's about them, not about you. It sends, follows up, replies - and the meeting lands on your calendar.
Sharper every month.
You see which approach got replies and which didn't - and the machine carries the winner forward. Not a campaign that runs out: a system that's better in month six than in week one.
Hi Peter,
I saw you were asking about production management systems in the industry group this week - and that rollout time was your biggest question.
Ours is 3 weeks, not 6 months. For two manufacturers your size that was exactly the deciding factor.
Do you have 20 minutes next week? I'll show you what a rollout actually looks like.
Three things,
with dates attached.
We don't promise a meeting count - we don't control it. What we promise depends on us, and it carries a date.
The GTM knowledge base
Everything worth knowing about your buyers, your arguments and your market - written down, structured, on your own infrastructure. It stays yours.
The live machine
A system that finds, researches, writes, sends and follows up. On your domains, into your CRM. Not software you rent - an engine you own.
The learning loop
What got replies, what didn't, what we changed. One page, with numbers. Not a dashboard login - a readable answer to what is happening.
What a SaaS founder
usually asks.
“Why wouldn't I just build this myself?”
You could. In a weekend you can put together a list and a sequence. What you can't do: check every single day where something just happened, read up on every company, and spend six months measuring which sentence works. It's not a knowledge problem. It's a time problem.
“This won't work for us, our market is too narrow.”
It's the other way round. The narrower the market, the more precisely it can be enumerated - and the more it's worth having a machine that sees everyone and loses sight of no one. The everyone-is-a-customer product is the hard case. Not yours.
“We already tried a lead gen agency.”
And you got a list and a campaign that ran, and then it was over. We don't hand over a campaign - we hand over a system that stays with you and keeps learning. If you fire us tomorrow, the machine stays.
“Who actually does the work?”
The two of us. No account manager, no junior we hand it off to. The person on your first call is the person building the system.
If it doesn't bring customers,
it doesn't cost much.
The most common objection isn't “I don't believe it.” It's “what if it doesn't pay off?”. So it's built like this:
Most of the money is a success fee.
A low monthly retainer, with the larger part due when you win a customer. The setup fee covers building the machine - not a deposit against results.
Do the math, don't take our word.
Take your average annual contract value and divide by the monthly fee. In B2B SaaS, one new customer a month usually covers it - everything beyond that is yours.
Built once, runs long.
The machine keeps running past six months without a rebuild. The setup fee spreads across that whole period, not one month.
If it doesn't add up against your numbers, we'll tell you that too.
We'll say so on the first call if we're not a fit. Cheaper to hear it now than in six months.
Let's run it
against your numbers.
Thirty minutes, free. We look at where your customers come from today, where the pipeline slips, and whether building a machine is even worth it for you. If it isn't, we'll say so - and you keep the findings.