You win clients
for everyone else.
Not for yourselves.
For dev, marketing, creative and PR studios, where you always need the next client exactly when you have the least time to go find one.
- market
- Hungary
- company size
- 8-50 people
- segment measured
- 1,039 firms
- live in
- 30 days
The cobbler's children
go barefoot.
source: our own measurement of the Hungarian agency market, 2026. n=1,039.
of Hungarian agencies have fewer than eight people
the number we measured - the largest segment we found anywhere
Projects come by referral. While it works, nothing hurts. Then two big engagements end in the same month, and it turns out nobody has looked for a new client in half a year - because everybody was delivering.
This is the cobbler's-children pattern, and it hits you harder than anyone: the exact capability you sell is the one missing from your own company. Not for lack of skill. For lack of hours.
Winning clients is the task that always slides to next week. The machine has no next week.
It doesn't grind lists.
It hunts signals.
The machine doesn't walk a cold list. It watches for the moment a company in your segment starts needing an agency - and only then does it write.
fresh funding
An announced investment in your segment: there's budget, and they need to be seen - campaigns, brand, product.
new product or opening
A new product, business line or location. That takes a launch, a campaign, a storefront.
marketing hire
They're hiring a marketer or a growth person. The budget exists - the only question is who spends it.
leadership change
A new CMO or CEO. In the first hundred days everything gets reviewed - the agency included.
outdated presence
An old website and a dormant social feed at a company that's otherwise growing. You can see the gap from here.
season change
Campaign season is coming in their market - whoever isn't preparing now will miss it.
↳ these are examples - your machine gets tuned to the segment you actually serve
Thirty days,
step by step.
↯This is a scenario, not a case study from an existing client. We are looking for our first client now - the moment there are measured results, they go here instead of an invented number.
We name who you work for.
This is the most important question on this page: can you name your buyer? “Product design for banks”, “for hotels”, “for industrial firms” - those can be found and listed. “Anyone who needs a website” cannot. If it hasn't been said out loud yet, we say it here.
Your GTM brain gets built.
From your past work we pull out what actually sells: which industry you're credible in, what result you can point to, and the three sentences that make a decision-maker write back. That knowledge base stays yours.
The machine goes live.
It finds the companies in your named segment where something is moving right now - a new product, fresh funding, a growing marketing team. It reads up, writes, sends, follows up. The meeting lands on your calendar.
It runs while you're at capacity.
That's the point. The machine doesn't stop because you're days from a deadline. Pipeline keeps building when you don't have a spare hour - so there's no dead season after the big projects wrap.
Hi Anna,
I saw you opened a new property this summer, and that booking still runs on the old system.
We build booking flows for hotels - on the last one, the share of direct bookings was what decided it.
Do you have 20 minutes next week? I'll show you what we'd do differently.
Three things,
with dates attached.
We don't promise a project count, because we don't control it. We promise what does depend on us - and we put a date on it.
The GTM brain
Said and written down: who you sell to, what makes you credible, what closes. At most agencies this exists nowhere. It stays yours.
The live machine
An outbound system that finds, researches, writes, sends and follows up - on your domains, into your CRM. Not a campaign, an engine.
The learning loop
Which segment replies, which doesn't, what we changed. One page, with numbers.
What an agency owner
usually asks.
“This is what we do. Why not do it for ourselves?”
Because your own work always queues behind billable work. The difference isn't skill - it's that somebody does this every single day, including the days you're shipping. Continuity is the one thing you can't outsource to yourselves.
“Our clients come from referrals.”
Good - while it lasts. Referrals can't be turned up: you can't ask for three more the month two projects end. The machine doesn't replace referrals, it covers the weeks when none arrive.
“We can't name one segment, our clients are all sorts.”
Then that's where we start. We measured the Hungarian agency market: what separated the findable from the unfindable wasn't quality of work - it was whether they could name their buyer. Those who can - banks, hotels, industrial firms - have something to target. Those who can't, we help say it first.
“Who actually does the work?”
The two of us. No account manager, no junior we hand it off to. When you call us, you're talking to the people who build it.
If it doesn't bring clients,
it doesn't cost much.
The most common objection isn't “I don't believe it.” It's “what if it doesn't pay off.” So it's structured like this:
Most of the money is a success fee.
A low monthly retainer, with the larger part due when you win a client. The setup fee is for building the machine - not a deposit against results.
Do the math, don't take our word.
Take your average project value. Divide by our monthly fee. For agencies, one new client a quarter usually covers it.
Built once, runs long.
The machine runs 6+ months without being rebuilt. The setup fee amortises across that whole period, not across one month.
If this doesn't add up against your numbers, we'll tell you that too.
We'll say so on the first call if we're not a fit. Cheaper to hear it now than in six months.
Let's run it
against your numbers.
Thirty minutes, free. We look at where your clients come from today, what happens when two big projects end at once, and whether building a machine is worth it for you. If it isn't, we'll say so - and you keep the findings.